What Does a Virtual Assistant Actually Do for Online Coaches? (A Breakdown of Support You Didn’t Know You Needed)

You’ve heard the phrase “hire a Virtual Assistant” tossed around online…

But if you’ve ever wondered “what does a VA actually do?”—you’re not alone.

Spoiler alert: it’s a lot more than inbox clean-up and calendar invites.

As a Virtual Assistant for coaches, I specialize in the behind-the-scenes operations that make your business feel organized, elevated, and client-ready.

So let’s break it down:

Here’s what a Virtual Assistant can actually do for your coaching business—and how it can change everything.

1. Client Communication + Inbox Management

From new inquiries to rescheduling requests, keeping up with your inbox can feel like a full-time job.

Your VA can:

• Reply to routine messages

• Manage inquiries

• Flag urgent emails

• Keep your communication timely and professional

You’ll stop living in your inbox—and your clients will feel more supported than ever.

2. Course Platform + Digital Offer Support

Launching a course? Hosting a webinar? Selling a workbook?

Your VA can help:

• Set up programs in Teachable, Thinkific, Kajabi etc

• Connect payment plans

• Upload content + create branded layouts

• Troubleshoot tech issues

That offer you’ve been putting off? It gets done—without you stressing over the details.

3. Email Marketing Support

Emails are a powerful sales tool—but only if they actually get opened and clicked.

Your VA can:

• Format and schedule your email campaigns in Flodesk

• Design branded email templates

• Organize your subscriber list

• Set up automations and sequences

You bring the words—I’ll help you get them in front of the right people with style.

4. Client Onboarding + Offboarding

The first (and last) impression matters.

A VA can set up:

• Custom welcome forms and guides

• Smooth intake processes

• Offboarding folders with recap documents

• Branded thank-you emails with a testimonial request

You’ll look polished and professional—even if you’re in leggings behind the scenes.

5. Ongoing Tech + Admin Support

From scheduling appointments, to updating your Squarespace site, your VA can keep the wheels turning—so you can focus on coaching.

Whether it’s a one-time setup or long-term partnership, you’ll finally have a right-hand woman to keep things running.

Final Thoughts: A VA isn’t just “help”—they’re part of your growth strategy.

Hiring the right Virtual Assistant means less stress, more space, and a coaching business that reflects your true potential.

If you’re ready to experience what it’s like to have real support in your corner, let’s connect.